what's your DBMS (e.g. SQL Server, MySQL, etc.),
If you use MySQL, at the end of your SELECT statement you can put in LIMIT x, y
where x is the starting point and y is the number of records you want. SO what you can do is keep track of where the user is i.e. viewing 11 - 20, x = 11, if they click next, x = 21. (I assume y will always be 10).