As I said, it is murky. There have been (so far unsuccessful) lawsuits. Also, some companies (such as Amazon) state in their T&Cs that you may not use... well, let's just post a snippet
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You may not systematically extract and/or re-utilise parts of the contents of the website without Amazon.co.uk's express written consent. In particular, you may not utilise any data mining, robots, or similar data gathering and extraction tools to extract (whether once or many times) for re-utilisation of any substantial parts of this website, without Amazon.co.uk's express written consent. You also may not create and/or publish your own database that features substantial (eg our prices and product listings) parts of this website without Amazon.co.uk's express written consent.
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Anyway, we are getting away from your question. Yes it is possible. If you are going from a standing start then you have a bit of a steep learning curve if this is a one off. If you will repeat this many times then it is worth immersing yourself in some software, otherwise I would sub contract this to one of the rent-a-coder sites.