either
define the column, and allow null values
OR
take a more zealous approach (if you believe all nulls are bad) and create a table just to hold that one value.
the second approach is probably more space efficient (as you only store the column when required, although there will be some negligible overhead)
the first approach probably more run time efficient (as there is one less join to process).
there are those who advocate that null brakes the rules of relational db design.
...and there are those who don't believe that a NULL value has any place in a DB schema
...and there are those who think NULL's are perfectly acceptable values (as long as you now why you are allowing NULL's in the first place and handle them correctly)