Hi,
You need not consider LOB and LONG data size while sizing the tables. Table data pages do not contain the data for columns defined with LONG VARCHAR, LONG VARGRAPHIC, BLOB, CLOB, or DBCLOB data types. The rows in a table data page do, however, contain a descriptor for these columns which i guess takes 16 bytes of space. So while calculating row size add 16 bytes for such columns.
But remember to consider disk space for such columns as they are stored on disk anyway.