SUMIF works great for one condition. If you have multiple conditions, use SUMPRODUCT
=SUMPRODUCT(($A$1:$A$10="sun")*($B$1:$B$10="East") *($C$1:$C$10="First Qtr"),$D$1:$D$10)
This will look at only those on sun in column A, which also has only items for East in column B, and First Qtr for column C, then sums up those values in column D.