No, that was a question asked to me by a fellow friend and his job was to import data from a existing db to a new db. ( couldn't argue with them

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Anyway, I came up with a query.. Not sure whether it would work always..
select * from ads where (ad_words like '^car,' or ad_words regexp ',car,' or ad_words regexp ',car$' or ad_word regexp 'car')
seemed to work with the present db.