This position manages domestic and international direct marketing and e-mail programs to generate awareness, volume, and revenue. He/she also is responsible for all aspects of relationship marketing programs including copywriting, management of online and offline creative development (web, e-mail, direct mail, social media) execution activities and technical implementation requirements using internal and external resources. He/she collaborates with internal stakeholders and agencies to develop strategic focus that define targeting criteria and audience definition using list selection tools and systems. The ideal candidate has copywriting skills applicable to both online and offline channels and experience in both direct mail and e-mail program execution including HMTL requirements in either the agency or client setting. Additionally, experience working in a decentralized international structure and a familiarity with social media, data systems and techniques used to inform relationship marketing targeting selection and measurement is a plus. Education and Experience: Bachelors Degree,
Preferred Major(s) - Communications, Marketing. Job Related Experience: 10 yrs.
Additional Job Details:
Job Summary The successful candidate will support the assessment of crisis events and the development and coordination of tactical messages and materials. The candidate will also support the assessment and development of communication plans for product marketing enhancements to UPS services.
Collaborates with multiple levels of management across the enterprise to ensure support for strategy, tactics, approaches, and a common vision.
Directs agencies in the development of strategy, program, and campaign plans to ensure a consistent and effective program that meets corporate goals and objectives (e.g., manages to agreed upon campaign timetables, etc.).
· Monitors campaign development process and trending to ensure effectiveness, brand compliance, best practices, and return on investment. Develops and Executes E-Mail Communications Campaigns and Programs
· Leads the development and execution of e-mail campaigns, including project management to enforce brand and message consistency across customer segments.
Monitors and directs agencies in the production of e-mail campaigns and programs to ensure expectations are met in terms of strategy, implementation solution, timing and cost.
Articulates and audits technical implementation and testing of e-mail programs with e-mail service providers, data management vendors, and internal resources to ensure proper HTML coding, set-up of dynamic content, web analytics tags and list assets. Leads Development of Creative Campaigns and Adaptation Strategy Leads efforts to gather key learning to leverage adaptation of campaigns and to provide insight for campaign development.
Leads campaign stages (e.g., campaign concepts, copy, artwork, data, measurements, etc.) to ensure brand compliance and campaign effectiveness. Serves as Primary Liaison with Key Constituents and Agencies Manages day-to-day relationship and productivity of agency partners for campaigns to ensure compliance, effective implementation, and alignment with strategy.
Provides direction to agencies in identifying and executing process improvement initiatives to increase efficiencies and effectiveness.